Tesla Motors Inc. is an American automotive company which focuses on energy innovation; its business operation is to design, manufacture, and sell high-performance electric cars and advanced electric vehicle powertrain components. Our research hypothesis is that Tesla’s sustainability mission drives innovation. For this project, the case study research method is used to collect and analyze data on how Tesla actually carries out its sustainability mission and evaluate its innovation. The data was collected from the company’s annual reports, sustainability progress reports, and reports provided from word-of-mouth, the media, and the internet. Lastly, the data was analyzed using the strategy models, Global Reporting Initiative (GRI), and the triple bottom line to determine if Tesla creates shared value.
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