Introduction

Since it has started, Tesla Motors Inc. main goal was to create innovation through sustainability. Tesla Motors disregarded the narrow view of capitalism by contributing t its environment through creating shared value. Creating shared value is a way for business to achieve economic growth by creating value for social challenges and needs, and not just conventional economic needs (Porter & Kramer 2011). Based on the research study on sustainability, we believe that innovation and creating shared value are the key factors needed in our global economy.

Therefore, this case study will explain how Tesla Motors have shown to be one of the top technological innovative companies by significantly embracing the importance of sustainability. Our purpose is to identify in depth Tesla Motors Inc.’s role in triple bottom line, innovation and how it has implemented sustainability in creating their products. In general, this case study will lay out the answers to how Tesla implemented its sustainability vision, their increase in innovation and role their technological cars played in sustainability and innovation, what were their results obtained on profit, people, and planet, and lastly, how did Tesla Motors Inc. created shared value.